I am finding it fascinating to discover how the book publishing/sales/marketing world seems to work. It is quite an unexpected set of circumstances that seems to be helping sales of my book on Systema. Shortly after it reached number 36 on Amazon’s category for martial arts (which includes a whole bunch of fitness and diet books too so it’s actually a larger category than you would think), I blogged about it as I was quite surprised it had done so well given there had been essentially no marketing other than my mentioning the book on my blog and facebook page a few times.
These sales had been achieved almost exclusively by word of mouth, and the e-mails I receive regularly seem to bear this out too as people are finding the book very useful, which is gratifying. The interesting part is what followed shortly after this. Read more »
On Book Sales
This will be a pretty self-indulgent post on the nature of book sales, specifically looking at my last book, Systema: The Russian Martial System, but it might be marginally useful for any aspiring writers who are curious about book sales.
Reading time : 5 minutes
I Beat these guys!
Bruce Lee’s Fighting Method
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By G | 30 April 2011 | Posted in Martial Arts, Social Commentary, Systema